SCHOLAR HUB

Mobile Game Player Personas: Understanding Casual vs. Hardcore Gamers

The future of gaming is a tapestry woven with technological innovations, creative visions, and player-driven evolution. Advancements in artificial intelligence (AI), virtual reality (VR), augmented reality (AR), cloud gaming, and blockchain technology promise to revolutionize how we play, experience, and interact with games, ushering in an era of unprecedented possibilities and immersive experiences.

Judith Mitchell CEO and Founder

Mobile Game Player Personas: Understanding Casual vs. Hardcore Gamers

This research explores how mobile gaming influences consumer behavior, particularly in relation to brand loyalty and purchasing decisions. It examines how in-game advertisements, product placements, and brand collaborations impact players’ perceptions and engagement with brands. The study also looks at the role of mobile gaming in shaping consumer trends, with a particular focus on young, tech-savvy demographics.

Margaret Allen CEO and Founder

Adapting to Changing Gameplay Dynamics

This research investigates the potential of mobile games as tools for political engagement and civic education, focusing on how game mechanics can be used to teach democratic values, political participation, and social activism. The study compares gamified civic education games across different cultures and political systems, analyzing their effectiveness in fostering political literacy, voter participation, and civic responsibility. By applying frameworks from political science and education theory, the paper assesses the impact of mobile games on shaping young people's political beliefs and behaviors, while also examining the ethical implications of using games for political socialization.

Raymond Henderson CEO and Founder

2025.2.23

The Role of Artistry in Game Design

This study explores the role of player customization in mobile games, focusing on how avatar and character customization can influence player identity, self-expression, and engagement. The research examines how customizing characters, outfits, and other in-game features enables players to create personalized experiences that reflect their preferences and identities. Drawing on social identity theory and self-concept research, the paper investigates how customization fosters emotional attachment to the game, as well as its impact on player behavior, such as social interaction and competition. The study also explores the commercial implications of offering customizable in-game items, including microtransactions and virtual economies.

Cynthia Bailey CEO and Founder

Exploring the Role of Character Customization in Mobile Game Identity Formation

Gamification extends beyond entertainment, infiltrating sectors such as marketing, education, and workplace training with game-inspired elements such as leaderboards, achievements, and rewards systems. By leveraging gamified strategies, businesses enhance user engagement, foster motivation, and drive desired behaviors, harnessing the power of play to achieve tangible goals and outcomes.

Donna Perez CEO and Founder

The Impact of Gaming on Problem-Solving Skills

This research examines how mobile gaming facilitates social interactions among players, focusing on community building, communication patterns, and the formation of virtual identities. It also considers the implications of mobile gaming on social behavior and relationships.

Ronald Parker CEO and Founder

The Relationship Between Game Narratives and Player Decision-Making

Melissa Collins CEO and Founder

Trending

Mobile Game Player Personas: Understanding Casual vs. Hardcore Gamers

Mobile Game Player Personas: Understanding Casual vs. Hardcore Gamers

Adapting to Changing Gameplay Dynamics

The Role of Artistry in Game Design

Exploring the Role of Character Customization in Mobile Game Identity Formation

The Impact of Gaming on Problem-Solving Skills

The Relationship Between Game Narratives and Player Decision-Making

Subscribe to newsletter